Case Studies

The Challenge

Premier is located on one of Liverpool city centre’s busiest streets, surrounded by constant pedestrian movement, nightlife, and competing retail brands. While footfall was high during the day, the existing non-illuminated signage became almost invisible after dark.

In a 24/7 city environment, this created a critical problem: the store blended into the background at night, losing impulse customers to brighter, more visually dominant neighbours. The brand lacked presence, clarity, and long-distance visibility—especially for customers approaching from side streets and junctions.

​

​

The UX-Led Objective

The goal was not simply to “add lighting,” but to design visibility as a user experience:

• Capture attention from long distances

• Guide pedestrians naturally toward the store

• Ensure brand recognition from multiple approach angles

• Compete confidently with surrounding national brands

​

​

The UX Solution

We designed and installed high-output 3D illuminated lettering across the main fascia to create a strong frontal presence that reads clearly both day and night. Letter depth and spacing were carefully calculated to maximise light diffusion without glare.

To solve the visibility gap for foot traffic approaching from side streets, we introduced a high-impact projection sign. This secondary visual anchor acts as a directional cue, pulling attention toward the shop before customers even reach the main frontage.

This dual-layer signage strategy creates a continuous visual touchpoint throughout the pedestrian journey.

​

​

Materials & Execution

• Precision-cut 3D illuminated letters

• Energy-efficient LED modules for consistent brightness

• Projection sign positioned for optimal sightlines

• Clean, durable finishes suitable for city-centre conditions

​

The Result

Premier was transformed from a visually “hidden” store into a recognisable city-centre landmark. The signage now delivers strong visibility from over 100 metres in both directions, day and night, dramatically improving brand presence and impulse footfall.

The store no longer competes for attention—it commands it.

The Challenge

Mr. Fries is positioned on a heavily congested commuter road lined with food outlets competing aggressively for attention. In this environment, standard signage simply disappears into the noise.

The client wanted more than visibility—they wanted a brand experience. The storefront needed to stop traffic visually, while the interior had to reinforce the brand identity and encourage social sharing.

​

​

The UX-Led Objective

The objective was to create a seamless visual journey:

• Instantly grab attention from the street

• Establish a bold, recognisable brand identity

• Maintain visual consistency from exterior to interior

• Encourage “stop-and-stare” behaviour and social media engagement

​

​

The UX Solution

We pushed beyond traditional signage by designing a multi-layered 3D composition, effectively creating “3D on 3D.” The main sign was enhanced with integrated neon borders, adding depth, motion, and an unmistakable glow that stands out even in heavy traffic conditions.

This design language was then carried inside the space. We installed:

• 3D mirrored wall signage

• Custom counter branding

• Feature elements designed for customer interaction and photography

The result is a unified brand environment where every visual element supports the next.

​

​

Materials & Execution

• Layered 3D lettering systems

• Neon-style LED illumination

• Mirrored finishes for depth and reflection

• Custom interior branding elements

​

​

The Result

Mr. Fries now operates one of the most visually striking storefronts on Wellingborough Road. The shop commands attention, increases dwell time, and naturally encourages customer photos and social media check-ins.

The branding doesn’t just attract customers—it creates an experience they remember and share.

The Challenge

Situated in the heart of Shoreditch—one of London’s most design-conscious districts—Golden Razor Barbers needed a storefront that reflected the premium, “fancy” nature of both the brand and the neighbourhood.

In this environment, generic signage doesn’t just underperform—it actively damages perception. The storefront needed to signal quality, confidence, and credibility at first glance.

​

​

The UX-Led Objective

The goal was to create a visual identity that:

• Feels premium without being loud

• Aligns with Shoreditch’s clean, modern aesthetic

• Signals trust, quality, and attention to detail

• Holds its own among London’s most competitive storefronts

​

​

 

The UX Solution

We designed a luxury 3D signage system focused on clean geometry, precise proportions, and refined illumination. Rather than overpowering the street, the sign integrates seamlessly into its surroundings while maintaining a strong, confident presence.

Premium materials and controlled lighting were used to enhance depth and legibility, ensuring the shop looks established, intentional, and “London-ready.”

​

​

Materials & Execution

• High-quality 3D lettering

• Precision LED lighting for subtle illumination

• Premium finishes aligned with luxury branding

• Clean, minimal design language

​

​

The Result

Golden Razor Barbers now presents itself as a high-end London institution, instantly appealing to its target demographic. The signage communicates quality before customers even step inside, helping the brand stand out in one of the world’s most competitive design environments.

The Challenge
Japur required a visual identity that balanced cultural character with a clean, modern UK commercial aesthetic. The challenge was to avoid clichés or overly decorative design while still delivering a strong sense of identity and quality.
In a competitive food and hospitality market, the space needed to feel intentional, professional, and trustworthy—appealing to customers who value atmosphere as much as the menu.

The UX-Led Objective
The goal was to design a branding and signage system that:

• Feels premium and well-considered, not overdesigned

• Communicates credibility and professionalism at first glance

• Works seamlessly across exterior signage and interior branding

• Enhances the customer experience without visual noise

Every design decision needed to support clarity, flow, and brand confidence.

​

The UX Solution
We developed a cohesive branding and signage approach focused on proportion, material quality, and subtle visual hierarchy. Rather than relying on heavy graphics, the design uses refined finishes, controlled lighting, and balanced layouts to create a calm but confident presence.
The signage and interior elements were designed to work together as a single system—guiding customers naturally through the space while reinforcing Japur’s identity at every touchpoint.

Materials & Execution

• High-quality signage finishes suitable for hospitality environments

• Clean, modern typography with strong legibility

• Balanced lighting to enhance depth without glare

• Interior branding elements integrated into walls and feature areas

• Practical, durable materials chosen for long-term use

 

 

The Result
Japur now presents itself as a confident, established brand within the UK hospitality landscape. The signage and branding elevate the customer’s first impression, creating a sense of quality and intention before any interaction takes place.
The space feels cohesive, professional, and welcoming—supporting both brand perception and customer experience from the outside in.